Buying your first MAP or questioning the one you have?
Start with the use cases, not the vendor shortlist.
Framework-driven marketing automation platform assessment. Fixed scope. Fixed price. Delivered in 4 weeks.
Your marketing automation platform feels broken.
Or someone saw a better demo. Either way, the decision lands on your desk — usually without the information to make it properly.
Here's how it typically plays out.
You switched anyway
Three months in, the same problems surface. The issue was never the platform — it was the data going into it, the automations that were never built, the integration that was always broken.
You stayed put
Migration feels painful so you talk yourself out of it. The renewal auto-renews. The problems remain. The decision gets deferred until next year.
The alternative.
Framework-driven marketing automation platform evaluation
Same decision. Completely different foundation.
A Use-case first approach.
D2C Retail
B2b SaaS
Travel & Hospitality
Real Estate
Legal Services
Media & Publishing
Insurance
Capital Markets
Healthcare
Automotive
Education
Built from two decades of marketing and CRM consulting expertise across industries and growth stages. We identify and prioritise the right 6–8 for your business before any platform is scored.
How well does the platform support your use cases across multiple layers
Data
What the platform can ingest, store, and act on. Every automation, personalisation, and attribution model depends on this layer getting it right.
Orchestration
The logic engine: triggers, branching, conditions, timing, goal exits. The gap between a platform that works in a demo and one that delivers in production usually lives here.
Channel
How the platform reaches contacts — and whether each channel is native or bolted on. Native channels share data and logic. Bolted-on channels add cost, latency, and fragility.
Performance
What the platform can actually measure: attribution, testing, cohort analysis, deliverability. Most platforms report on what happened. Fewer tell you why.
Governance
Compliance, consent, access controls, audit trails, data retention. The layer most commonly skipped in evaluation and most painfully discovered in production.
How it works.
What you get.
Everything you need to make the decision. Nothing you don't.
Prioritised use case set
6–8 use cases/ customer journeys precisely defined for your business. Yours to keep and use as an evaluation reference beyond this engagement.
Scored capability map
Your current platform scored across all five layers — Data, Orchestration, Channel, Performance, and Governance — against your specific use case requirements.
Use case gap analysis
Platform gaps, configuration gaps, and data gaps identified separately — because the fix is different in each case.
Stay/switch recommendation
A written recommendation with full evidenced rationale. Not a gut call — a conclusion that follows directly from the capability map and gap analysis.
Vendor shortlist (if switching)
2–3 matched alternatives compared against your specific use case requirements. Only included when the gap analysis makes switching the right call.
90-day next steps plan
A prioritised action sequence to act on immediately — whether you stay or switch.
Is this for you?
- Your MAP contract is coming up for renewal and you want to make the decision properly this time
- You're not getting the output that justified the investment but you don't know if it's the platform or how it's been set up
- You're buying your first MAP and want a specification before you talk to any vendors
- You've been told you need to switch platforms but nobody has shown you the evidence
- You're growing into new use cases and you're not confident your current platform can support them
- You've already decided to switch and need someone to implement a new platform — that's a different engagement
- You want a full-stack audit across your CRM, CDP, analytics, and every other tool — that's what Mar-tech Stack Planning is for
- You're looking for a consultant to validate a decision you've already made — the recommendation follows the evidence, not the other way round
Fixed price.
Fixed scope. No retainer required.
Starting from $5,000.
One price covers everything: discovery interview, use case definition, current state audit, capability mapping, gap analysis, vendor shortlisting if required, and the written recommendation report. Delivered in four weeks.
Ready to get started?
30 minutes FREE discovery session. No sales pitch.