A senior customer data and martech brain, on call.
Not a new hire, not a vendor. One or two days a week to steer a decision, pressure-test a build, or keep the stack honest — before it drifts.
Too small to hire for. Too important to guess through.
The decisions arrive faster than the in-house team can carry alone. Hiring is months away — and may be the wrong shape anyway.
You know the marketing, not the tech
You know what you want marketing to do — not which tools get you there, or whether the ones you have can.
The tools are in, results aren't
The platforms are bought. The data, connections and setup aren't delivering what the demo promised.
You need hands, not headcount
On-call expertise to steer a decision or unblock a build — without opening a permanent role.
Where senior input moves the needle.
The problems clients most often bring in a fractional brain to solve.
AI Readiness Assessment
An honest read on whether your data foundations can actually support the AI strategy the board is asking for.
Identity Resolution Strategy
Map where resolution sits today and the path from basic matching to a real-time, privacy-aware identity graph.
Data Enrichment Strategy
Decide what third-party and behavioural data is worth adding, from which sources, and where it actually pays off.
Martech Stack Enterprise Architecture
A reference architecture for the whole stack — how platforms, data and channels fit, and where control sits.
Audience Strategy
Define the segments, traits and audiences that matter, and how they flow from the data layer into channels.
Consent & Data Governance
Consent, permissions and governance architecture that can withstand Consumer Duty and GDPR scrutiny.
These are the most common starting points, not the boundary. Other customer data and martech challenges are supported based on demand and fit.
Pick the shape that fits the month.
Scoped to the work actually in front of you — not a fixed programme.
Steer the decision
An independent read on platform selection, architecture and build sequencing before you commit.
Unblock the build
Senior hands on the identity, data-model or activation problem that's stalling the team.
Keep the stack honest
Regular review of what's being built and bought, so the architecture doesn't quietly drift.
Coach the in-house team
Work alongside your people, not around them — so capability stays after the engagement ends.
Vendor and roadmap check
An objective voice in supplier reviews. No platform relationships, no commission on what you buy.
Fixed cadence. No retainer required.
Continuity of senior judgement, without the cost or commitment of a hire.
A short call
Where the gaps actually are
Set the cadence
One or two days a week
Scale or end
Cleanly, as the work changes
Strategy from us. Delivery through a global partner network.
When the advice needs to become a build, we bring in vetted implementation partners — and stay as your single point of accountability.
Vetted specialist partners
Implementation teams we know and trust, matched to your platforms and the specific problem — not a generic bench.
Global coverage
Partners across regions and time zones, so delivery scales up or down without you carrying the headcount.
One accountable owner
You deal with us. We hold the standard, the architecture and the outcome across whoever does the building.
Is this the right fit?
The engagement follows the evidence, not the brief. Here's where it works — and where it doesn't.
✓ Right fit
- You have a capable team but need senior cover above their current remit
- You're between a project and a permanent hire and need judgement now
- You've inherited a complex data environment and want an experienced hand on call
- You want an independent voice for platform and vendor decisions
✗ Not the fit
- You want a fifty-analyst consultancy in-house — delivery here scales through partners
- You want someone to rubber-stamp a decision already made
- You need full-time, on-site presence
- You're looking for a reseller recommendation — there are none here
Start with a conversation.
Thirty minutes. No pitch. An honest read on where the gaps are and whether fractional support is the right way to close them.
Book your discovery call