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Recent Posts

MCP Customer Data Access: What Salesforce Headless 360 Changes

July 23, 2026

Multi-Signal Identity Resolution in Marketing: Where Coverage Is Won

July 22, 2026

Customer Identity Resolution: A Staged Capability, Not a Feature

July 22, 2026

AI Identity Resolution: Mostly Marketing, and Why That’s Right

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Account-Level Identity Resolution: One Company, One Price

July 19, 2026

Agentic CDP: The Data Layer Decides, Not the Agent

July 18, 2026

Identity Graph in Data 360: What You Own and What You Don’t

July 17, 2026

Real-Time Identity Resolution in Data 360: The 3-Part Flow

July 15, 2026

Probabilistic Identity Resolution: Customers that Salesforce Data 360 Can’t See

July 13, 2026

Warehouse-Native CDP vs Composable: No Real Difference

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