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Recent Posts

Databricks CustomerLake: The Third Path in CDP Architecture

June 20, 2026

First-party data ingestion: when packaged CDPs work, when they break, and how to tell the difference

June 1, 2026

Customer Data Processing for Capturing Intent Signals in Outbound Marketing: Why Packaged CDPs Struggle and Warehouse-Native Architectures Win

May 15, 2026

The Customer Data Infrastructure Layer: Core Capabilities for Customer Data Platform Architecture Selection

May 2, 2026

Composable CDP vs Packaged CDP: How to Choose the Right Customer Data Platform

April 26, 2026

The Governance Layer: The Part of Your Marketing Automation Platform Nobody Checks Until Something Goes Wrong

April 2, 2026

The Performance Layer: What Your Marketing Automation Platform Should Actually Be Able to Measure

March 29, 2026

The Orchestration Layer: Why Most Marketing Automation Doesn’t Actually Automate Anything

March 17, 2026

Assessing the Channel Layer in a Marketing Automation Platform: A Structured Guide

March 15, 2026

Martech Stack Rationalisation: A Framework for Cutting Without Breaking Things

March 12, 2026

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