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Recent Posts

Data Clean Rooms: a warehouse governance configuration, not a separate product to buy

Data Clean Rooms: Your Warehouse Already Does This

September 13, 2026
Hero graphic reading 'Omnichannel data collection caps Winter '27's AI', with marketing-automation icons on top and unified customer-profile data sources beneath, showing campaign execution resting on the data foundation.

Omnichannel Data Collection Caps Salesforce’s Winter ’27 AI

September 5, 2026
AI customer data platform diagram contrasting the copy pattern (source, ETL, vendor store, AI) with reading the source live

AI Customer Data Platform: Personalization Runs on a Copy

August 31, 2026
Customer data modelling pillar: seven schema-design decisions shown as a numbered ribbon - decompose, record vs event, entities, attributes, time, governance, evolution - mapped to Data 360 and Adobe Experience Platform.

Customer Data Modelling: 7 Schema-Design Decisions

August 29, 2026

Adobe Experience Platform Identity Resolution vs Data 360

August 21, 2026
Evolution of data privacy in CDPs: traditional extract-and-copy CDP that duplicates data to the vendor versus a native-app CDP where data stays on the client's own infrastructure

Native App CDP: Why Regulated Firms Keep Data In-Warehouse

August 18, 2026
Data clean room linking two encrypted partners through a privacy-preserving join engine to produce matched customer ID resolution for privacy-compliant marketing activation

Customer Identity Resolution With Data Clean Rooms: Match Data You Can’t See

August 16, 2026

Customer Identity Resolution in Wealth Management: RIA Households

August 14, 2026
Customer identity resolution mechanics in Salesforce Data 360: strong-key CRM identifier merge into a known profile, an anonymous cookie-token scatter, and the Data 360 unification engine producing one Salesforce Unified Individual profile.

Customer ID Resolution Mechanics in Salesforce Data360

August 12, 2026
Isometric illustration: an AI agent sits confidently on a cracked customer data foundation labelled connected sources, identity resolution, harmonised data model and metrics, pointing to an output arrow while a verify-data checkpoint is bypassed

Customer Data Infrastructure for AI Agents: The Readiness Ladder

August 10, 2026

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